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The Lab Company

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Privacy Policy

Privacy Policy

Effective Date: August 14, 2026

The Lab Co. (“The Lab Co.,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit labradorclothingco.com, make a purchase, communicate with us, or otherwise interact with our website and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

  • Name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Order and purchase information
  • Customer service communications
  • Marketing preferences
  • Information you provide when contacting us or submitting information through our website

When you make a purchase, payment information is processed by our payment service providers. We do not intend to directly store complete payment card numbers or payment security codes.

We may also automatically collect certain information when you visit or interact with our website, including:

  • IP address
  • Browser and device type
  • Operating system
  • Pages and products viewed
  • Links or buttons clicked
  • Referring website or advertising source
  • Date and time of visits
  • Shopping cart activity
  • Checkout activity
  • Purchase activity
  • Advertising and campaign information
  • Cookie and similar technology identifiers

2. How We Use Information

We may use information we collect to:

  • Process and fulfill orders
  • Process payments
  • Ship and deliver purchases
  • Provide order confirmations and shipping updates
  • Respond to questions and customer service requests
  • Manage returns, exchanges, or refunds
  • Operate and improve our website
  • Understand how visitors interact with our website
  • Detect fraud, abuse, or security issues
  • Measure the effectiveness of advertising
  • Measure and attribute purchases and other website activity to advertising campaigns
  • Improve or personalize advertising
  • Communicate about products, promotions, or other marketing when permitted
  • Maintain business, accounting, tax, and transaction records
  • Comply with applicable laws and legal obligations
  • Protect our business, customers, rights, and property

3. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website usage, measure advertising performance, and support advertising activities.

Some cookies may be necessary for the website to function properly. Other cookies or tracking technologies may be used for analytics, measurement, or advertising purposes.

Where available, you may use the cookie or privacy preference controls presented on our website to accept or decline certain non-essential tracking technologies.

Disabling certain cookies or tracking technologies may affect some website functionality.

4. Meta Pixel and Meta Conversions API

We use advertising and measurement technologies provided by Meta Platforms, Inc., including the Meta Pixel and Meta Conversions API.

The Meta Pixel collects certain information through a visitor’s browser. The Meta Conversions API provides an additional connection that allows website event and marketing information to be transmitted to Meta through a server-side connection.

We use these technologies to help us:

  • Understand how visitors interact with our website
  • Measure advertising performance
  • Attribute website activity and purchases to advertising campaigns
  • Measure actions such as product views, adding products to a cart, beginning checkout, and making a purchase
  • Improve the effectiveness of our advertising
  • Help deliver or optimize advertising

Depending on your interaction with our website, privacy choices, and the information available to us, information sent to or received by Meta through these technologies may include:

  • Website visits and page views
  • Products or content viewed
  • Shopping cart activity
  • Checkout activity
  • Purchase activity
  • Purchase value and currency
  • Browser and device information
  • IP address
  • Advertising or cookie identifiers
  • Referring pages or advertising campaigns
  • Email address
  • Telephone number
  • Name
  • Location information such as city, state, postal code, or country
  • Other identifiers used to help match website activity with Meta accounts

Where applicable, certain customer identifiers may be hashed or otherwise transformed for matching purposes.

Meta may combine information received through its business tools with information it already has, subject to Meta’s own privacy policies, terms, and user settings.

We do not intentionally send Meta complete payment card numbers, payment security codes, account passwords, or other sensitive payment credentials through the Meta Pixel or Conversions API.

You may be able to manage certain advertising preferences through your Facebook or Instagram account settings and through privacy or cookie preference controls available on our website.

5. How We Share Information

We may disclose personal information to third parties that provide services necessary to operate our business, including:

  • Website hosting and ecommerce service providers
  • Payment processors
  • Shipping carriers and fulfillment providers
  • Email and communications providers
  • Advertising and analytics providers, including Meta
  • Information technology and security providers
  • Accountants, attorneys, consultants, and other professional advisers

These service providers may receive information as reasonably necessary to perform services on our behalf or as otherwise permitted by applicable law.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful government, court, or law-enforcement requests
  • Enforce our agreements or policies
  • Prevent fraud or misuse
  • Protect the rights, safety, or property of The Lab Co., our customers, or others

If The Lab Co. is involved in a merger, acquisition, sale, restructuring, or transfer of business assets, information may be transferred as part of that transaction.

6. Advertising and Analytics

We may work with advertising and analytics providers, including Meta, to understand website activity and measure or improve our advertising.

These providers may use cookies, pixels, server-side technologies, device identifiers, and information about interactions with our website to provide advertising, measurement, attribution, analytics, or optimization services.

Depending on applicable law, certain disclosures of information for targeted or cross-context behavioral advertising may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising,” even when we do not receive money in exchange for the information.

Where required by applicable law, eligible users may have the right to opt out of certain advertising or data-sharing activities.

7. Email Marketing

If you choose to receive promotional emails from us, we may use your contact information to send information about The Lab Co. products, promotions, announcements, or other marketing communications.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from promotional communications, we may continue to send non-promotional communications relating to your orders, transactions, customer service requests, or other business matters.

8. Payment Processing

Payments made through our website are processed by third-party payment service providers.

Payment processors may collect information necessary to authorize and process a transaction, including payment card information, billing information, and fraud-prevention information.

Their handling of your information is also subject to their own privacy policies and terms.

The Lab Co. does not intend to directly store complete payment card numbers or payment security codes.

9. Shipping and Order Fulfillment

We may provide information such as your name, shipping address, email address, telephone number, and order information to shipping carriers and other service providers as necessary to fulfill and deliver your order.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information for purposes such as:

  • Fulfilling orders
  • Maintaining transaction records
  • Accounting and tax obligations
  • Customer service
  • Fraud prevention
  • Resolving disputes
  • Enforcing agreements
  • Complying with legal requirements

Different categories of information may be retained for different periods depending on why the information was collected and applicable legal requirements.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

12. Your Privacy Choices and Rights

Depending on where you live and the laws that apply to our business, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a copy or portability of certain personal information
  • Object to or restrict certain processing
  • Opt out of certain targeted advertising
  • Opt out of certain sales or sharing of personal information
  • Withdraw consent where processing is based on consent
  • Exercise applicable privacy rights without unlawful discrimination

These rights may be subject to legal exceptions, applicability requirements, and verification procedures.

To submit a privacy request, contact us using the information provided in the Contact Us section below.

We may need to verify your identity before completing certain requests.

13. California Privacy Information

California residents may have additional privacy rights where California privacy laws apply to our business or processing activities.

These rights may include rights to request access to, correction of, or deletion of certain personal information and rights to opt out of certain sales or sharing of personal information.

We do not intend to sell personal information to third parties in exchange for money.

However, certain uses of advertising technologies and disclosures for cross-context behavioral advertising may be considered “sharing” or similar activity under applicable privacy laws even when no money is exchanged.

Where applicable, California residents may contact us or use available privacy preference controls to exercise their rights.

We will not unlawfully discriminate against an individual for exercising an applicable privacy right.

14. European Economic Area, United Kingdom, and Other International Visitors

Individuals located in the European Economic Area, United Kingdom, or other jurisdictions may have additional privacy rights under applicable law.

Where the European Union General Data Protection Regulation (“GDPR”) or similar laws apply, our legal bases for processing personal information may include:

  • Performance of a contract: such as processing, fulfilling, and delivering an order.
  • Legitimate interests: such as operating, securing, analyzing, and improving our business, where those interests are not overridden by your rights.
  • Consent: where we request consent for certain cookies, advertising technologies, marketing communications, or other processing activities.
  • Legal obligations: where processing is necessary to comply with applicable law.

Eligible individuals may have rights to:

  • Access personal information
  • Correct inaccurate information
  • Request deletion of information
  • Restrict certain processing
  • Object to certain processing
  • Receive certain information in a portable format
  • Withdraw consent where processing is based on consent

Eligible individuals may also have the right to lodge a complaint with an appropriate data protection authority.

Because The Lab Co. operates from the United States and uses service providers that may operate in the United States or other countries, personal information may be processed outside the country in which you reside.

15. Children's Privacy

Our website is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly seek to collect personal information directly from children under 13.

If we learn that we have collected personal information from a child in circumstances prohibited by applicable law, we will take appropriate steps to delete the information.

16. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

The Lab Co. is not responsible for the privacy practices, security, or content of third-party websites or services.

We encourage you to review the privacy policies of third parties before providing personal information to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, technologies, advertising practices, or legal requirements.

When we make changes, we will update the Effective Date shown at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, please contact:

The Lab Co.
Email: labradorclothingco@gmail.com


The Lab Co. Logo is A Federally Registered trademark ®


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